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As a limited edition, hand delivered Christmas present, in 2011 we decided to give bottles of red wine with an unexpected message that would make people smile. The concept came about as a result of asking the question – What is the purpose of this piece and what do we want it to achieve? Sometimes we just wanted to say “thank you” or “I appreciate you” but other times it was to give clients a nudge – “hello again, remember me?” So in order to have that flexibility and also to differentiate it from every other piece of Christmas collatoral, we made the messaging a bit more surprising and also a little cheeky. It said “hey everybody knows that client gifts are a form of bribery – let’s you and I have some fun with that!”.