PH: 0414 890 331

Hello Idea is the studio and brainchild of graphic designer and creative director, Liana Lucca-Pope.

We specialise in strategic communication design. That is, visual communication which strengthens your brand perception in the marketplace.

Liana Lucca-Pope: Director

Liana is a Monash University design graduate with over 15 years industry experience. She has lectured in design and typography for leading institutions and served as Vice President of the Australian Graphic Design Association (AGDA) Victoria for two of her five years on the Council.

Known as a thinker who listens closely, reads everything and knows which questions to ask, Liana will carefully consider each client’s individual needs and their target market to find a truly meaningful (and beautiful) solution.

We are a small studio with a very personal approach and most of the time, Liana will be the one answering the phone and managing your project. But alliances with trusted contractors means that the team can grow as required and we’ve profiled a few trusted collaborators here.

Jane Andrews

We love to work with Jane for her advanced skills in desktop publishing, Microsoft Word, PowerPoint, Excel and Databases.

Lorna Hendry: Text & Type

Lorna is an experienced finished artist and project manager with expertise in business writing, editing and proofreading. She works on Mac and PC platforms.


For websites (content management systems, e-commerce sites, flash sites, accessible sites etc), we like to work with Small Studio and Essendon Creative.


For copywriting we often work with the talented and Well Versed Felicity Van Rysbergen.